If you have ever tried to do your own marketing to generate residential solar leads, you have probably been overwhelmed with choices, and choices within those choices. Should you send direct mail? Should I do some radio advertising? Television? Buy Google Keywords? Start a referral program? Create a blog and try for organic search traffic? What about banner ads on solar websites? Social media advertising on Facebook? Maybe a call center to call recent home buyers?
Unfortunately each one of these marketing tactics takes a significant amount of resources and discovery to form the right message and find the right channel not only for your target demographic, but your actual region. Also, remember you are competing with others that have this channel dialed in and figured out, so the chance of your ad out-grabbing the consumers attention may be slim. Unfortunately, about the time you find the right channel and the right message, all of the sudden it changes, or stops working! You’ve invested time and significant resources that will never pay off. If only there was a way that you could absolutely eliminate the risk associated with marketing. If only there was a way to avoid long term commitments with any marketing channel. If only there was a way to participate in hundreds of different channels without having to absorb years’ worth of learning. If only there was a way to only have to pay for the marketing that resulted in a phone call. If only I knew what my marketing costs were going to be so I could price it in to my quotes. Wait! There is!